If you're selling your home in 2026, you've probably already asked yourself: should I list on Rightmove, Zoopla, or OnTheMarket? It's one of the most common questions sellers have, and the internet is full of debates about which portal is "the best."
Here's the thing though: the answer might surprise you. While each platform has its strengths, the smartest move isn't choosing one over the others. It's listing on all three.
Let's break down what each platform offers, why multi-portal listing matters, and how you can get your property in front of the right buyers without spending a fortune.
Understanding the Big Three Property Portals
Before diving into strategy, it helps to understand what makes each platform tick. All three portals serve the same basic purpose: connecting sellers with buyers: but they do it in slightly different ways.
Rightmove: The Market Leader
Rightmove remains the dominant force in UK property searches. With over 125 million monthly visitors, it's where most buyers start their property hunt. The platform lists approximately 1.1 million properties at any given time, making it the largest property database in the country.
What does this mean for sellers? More eyeballs on your listing. Rightmove also has media partnerships with major publications including The Times, Telegraph, and Daily Mail, which extends your property's reach beyond the portal itself.
If you're only going to list on one platform (which we don't recommend), Rightmove would typically be the default choice simply because of its sheer traffic volume.
Zoopla: The Tech-Savvy Option
Zoopla attracts around 55 million monthly visitors: fewer than Rightmove, but still a significant audience. What sets Zoopla apart is its suite of buyer tools. The platform includes heat maps, precision filtering options, and a mobile app with over 11 million downloads that offers instant property valuations.
These features tend to attract serious, research-driven buyers. People using Zoopla are often further along in their buying journey, equipped with data and ready to make informed decisions.
One thing worth noting: properties that are priced incorrectly on Zoopla take 2.4 times longer to sell. This platform's savvy users know when something isn't priced right, so accuracy matters here more than ever.
OnTheMarket: The Underdog With Unique Features
OnTheMarket has a smaller audience than its competitors, but it brings something different to the table. The portal offers features like exclusive 24-hour listings, which can create a sense of urgency among buyers.
OnTheMarket also reaches a distinct pool of motivated buyers who may not be browsing the other platforms as frequently. Think of it as casting a wider net: you might catch buyers who would otherwise slip through.
Why the "Best Portal" Debate Misses the Point
Here's where we get to the real answer. Asking which portal is best is a bit like asking which road is best to get to your destination. The answer depends on traffic, time of day, and a dozen other factors.
Research consistently shows that the combination of Rightmove and Zoopla together maximises your property's visibility and selling speed. Add OnTheMarket into the mix, and you're covering virtually every serious buyer in the UK market.
The average UK property took 38 days to sell in 2025. If you want to beat that average, limiting yourself to one platform doesn't make sense. Each portal has its own audience, its own search algorithms, and its own way of presenting properties. Listing everywhere means you're not leaving anything to chance.
The Multi-Portal Advantage
Consider what happens when you list on all three platforms:
- Maximum exposure: You reach Rightmove's 125 million visitors, Zoopla's 55 million, and OnTheMarket's dedicated buyer pool
- Different buyer types: Some buyers are loyal to one platform; multi-listing ensures you don't miss them
- Faster sales: More visibility typically translates to more viewings and quicker offers
- Better price outcomes: Competition among buyers can help you achieve your asking price
The catch? Traditionally, getting listed on all three platforms meant either using a high-street estate agent (and paying percentage-based fees) or juggling multiple listing services yourself.
How PE Homes Makes Multi-Portal Listing Simple and Affordable
This is where PE Homes comes in. We list your property on all major platforms: Rightmove, Zoopla, and OnTheMarket: for a fixed fee of just £500.
That's a fraction of what traditional estate agents charge for the same exposure. In fact, many high-street agents charge thousands in commission and still don't list on all three portals.
Our AI-Powered Approach
We use AI technology to ensure your listing reaches the right buyers. This isn't just about being on every platform: it's about making sure your property stands out and gets in front of people who are actually looking for what you're selling.
Our AI tools help with:
- Optimising listing descriptions for search visibility
- Targeting the right buyer demographics based on your property type and location
- Timing your listing for maximum impact
- Analysing market data to help you price competitively
The result? Your property gets seen by more qualified buyers, which typically leads to faster sales and better outcomes.
Selling Shared Ownership Homes: A Special Case
If you're selling a Shared Ownership property, multi-portal listing becomes even more important. Shared Ownership homes appeal to a specific type of buyer: often first-time buyers looking for an affordable way onto the property ladder.
These buyers are scattered across all three platforms. Some use Rightmove because it's the most familiar. Others prefer Zoopla's detailed search filters to find Shared Ownership listings specifically. And some browse OnTheMarket to find properties that might not be as heavily promoted elsewhere.
By listing on all three, you maximise your chances of connecting with buyers who are actively searching for Shared Ownership opportunities. This can significantly reduce the time your property spends on the market.
PE Homes has extensive experience with Shared Ownership sales, and our £500 fixed fee applies regardless of your ownership share. That's particularly valuable when percentage-based agents would charge the same commission whether you own 25% or 100% of your home.
What Else Affects Your Selling Speed?
While choosing the right portals matters, it's worth noting that other factors also influence how quickly your home sells:
Accurate pricing: Overpricing is one of the biggest mistakes sellers make. Properties priced correctly from the start sell faster and often achieve better final prices than those that sit on the market and undergo multiple reductions.
Quality photography: First impressions happen online. Professional photos make a measurable difference in click-through rates and viewing requests.
Compelling descriptions: Your listing text should highlight what makes your property special while being honest and accurate.
Local market conditions: Some areas move faster than others. Understanding your local market helps set realistic expectations.
Seasonal timing: Spring and autumn tend to be busier for property sales, though good homes sell year-round.
The Bottom Line
The Rightmove vs Zoopla vs OnTheMarket debate is interesting, but it's ultimately the wrong question. In 2026, the smartest sellers aren't choosing between platforms: they're using all of them.
With PE Homes, you can list your property on every major portal for just £500. Our AI technology ensures maximum reach, and our experience with Shared Ownership sales means we understand the unique needs of that market.
Ready to get started? Visit PE Homes to learn more about how we can help you sell your home quickly and affordably. Whether you're selling a standard property or a Shared Ownership home, we'll make sure the right buyers find you( wherever they're searching.)
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